I like cold beverage

As a follow-up to my post on frosted mugs, I was listening to an interview with Gary Vaynerchuk, the guy from Wine Library TV, and he made an interesting comment on cold beverages. He said that he always tastes anything (red wine, white wine, beer, whatever) at room temperature because “when a product is cold, it is hiding its flaws.”

Again, there is a time and place for anything, but if you want to get a true sense of all the flavors in a beverage, try it room temperature or slightly chilled.

If you want to listen to the entire interview, it’s pretty cool. He’s talking with the guy from Basic Brewing on their podcast. They sent Gary five of their homebrews to taste and comment on. He also gives some good perspective on his views of wine and beer.

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About Brian

I like beer.
This entry was posted in Practical Beer Tips. Bookmark the permalink.

One Response to I like cold beverage

  1. sean says:

    “If you want to listen to the entire interview, it’s pretty cool”…

    Now you’ve got me thinking about the word “cool.” Is that why we say things are “cool,” because they’re hiding their flaws? Isn’t that what a “cool” guy is supposed to do?

    Jeez I need to get out more.

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