As a follow-up to my post on frosted mugs, I was listening to an interview with Gary Vaynerchuk, the guy from Wine Library TV, and he made an interesting comment on cold beverages. He said that he always tastes anything (red wine, white wine, beer, whatever) at room temperature because “when a product is cold, it is hiding its flaws.”

Again, there is a time and place for anything, but if you want to get a true sense of all the flavors in a beverage, try it room temperature or slightly chilled.

If you want to listen to the entire interview, it’s pretty cool. He’s talking with the guy from Basic Brewing on their podcast. They sent Gary five of their homebrews to taste and comment on. He also gives some good perspective on his views of wine and beer.