Courtesy of my friend Tony, this ad appeared in the Richmond Times-Dispatch on September 4, 1908.
Amazing how advertising has changed in 100 years. They used to sell beer as if it were a medicinal tonic:
“In every glass is health, and what is health but efficiency and power… The little alcohol in it promotes cheerfulness of mind – which is the best of all medicines. The Lupulin in the hops soothes the nerves and acts as a digestive tonic; while the juice of the barley contains a high percentage of substantial nutriment.”
I also enjoy how they used a deceased Alexander Hamilton to promote their beer. “He believed in protecting the brewing industry, and drank good beer all of his days.”
I want that quote to appear on my tombstone.
Or, it’s amazing how advertising hasn’t changed.
Position product as something that is healthy for you: check.
Present product as better because it’s “natural.”: check.
Put famous person’s face in ad: check.