Is the craft beer market saturated?

Not from where I’m sitting.

The Brewer’s Association recently released the 2015 craft beer sales data, which showed continued growth of the industry. Craft beer sales increased 12.8% by volume and 16% by dollar, marking the sixth straight year of double-digit growth. Craft beer now holds a 12.3% share of the overall beer market, which is at $105.9 billion in 2015. That’s a LOT of beer.

Brewing fear


Craft beer may have jumped the shark when Nicole and I make the front page with a brewery that doesn’t exist (yet).

617 breweries opened in the U.S. in 2015, bringing the total up to a record high of 4,225. Craft beer is receiving a ton of coverage in the news media. Hell, even Nicole and I somehow ended up on the front page of the Greenville News, and we technically don’t even exist yet!

With all this attention, and a new brewery seemingly opening up on every corner, it has many wondering if, or when, the craft beer bubble will burst.

In our journey to open Fireforge, we’ve had many prospective investors express concern over the number of breweries opening, along with limited shelf space in stores and taps in bars, and passed on us. I’ve lost track of the number of banks that told us they have financed enough breweries and their “portfolio is full in that industry.”

How many more craft breweries can the market support? Can craft beer continue to carve into Big Beer’s market share at a double-digit growth rate?  These are billion dollar questions that no one has an answer for.

Perspective from the grassroots

What I can share is our experience as a start-up brewery in Greenville, SC. Everywhere we go and every event we attend, people practically beg us to open in their town. There aren’t enough new breweries to go around. Mauldin, Simpsonville, Greer, Fountain Inn, Pickens, Spartanburg, Easley, Clemson… People are thirsty, and they want a neighborhood brewery that they can call their own.

The Greenville area currently has six operating breweries: Thomas Creek, Quest, Brewery 85, Upstate Craft Beer, Shoeless Brewing and Swamp Rabbit Brewing. As far as I am aware of, there are five more in planning: Birds Fly South, 13 Stripes, Loose Reed, Blue Ridge Brewing (the resurrection in Greer) and Fireforge.

To put that in perspective, the Asheville area has over 20 operating breweries, with who knows how many in planning. Granted, Asheville has it’s own unique culture, very different from Greenville. However, they have roughly the same population. Greenville’s metropolitan area has 400,000 people and Asheville is at 420,000.

The closest beer market in South Carolina is Charleston, which has around 15 breweries and 15 or more in planning. Greenville, and the Upstate in particular, is far behind other areas in the region.

Every pro brewer I talk to tells me to go as big as possible. Expect to hit capacity early and be prepared to work your ass off to keep up with demand. And what we are seeing backs that up. Thomas Creek has added capacity in the past couple years. In Asheville, Burial, High Wire, Wicked Weed, Highland, and Green Man have recently added additional locations or made huge capacity expansions.

We have our work cut out for us

Obviously, by starting Fireforge, we’re betting the farm that there is still a lot of room for growth in craft beer. There is a tremendous amount of competition on a local, regional and national level. There is a finite amount of shelf space and taps in stores, bars and restaurants.

On the positive side, the biggest competitive advantage of local craft beer still holds true. Your local brewery can offer the freshest beer, the most variety and contributes directly back into your community. That will never change.

What we’re seeing in the more mature craft beer markets like Portland, Denver and San Diego is a return to the neighborhood brewery and tap room.  We’ll eventually see that happen as well in the South.

We know we’re going to have to work hard to brew great beer and provide an amazing experience for our guests. We know the shakedown is coming down the road. Only the best will thrive, or even survive, based on the merit of their products and service. As it should be.

And we look forward to earning our place in the craft beer world and growing the pie for everyone.


I forgot to include Upstate Craft Beer and Shoeless Brewing in my original post listing current Greenville breweries. That was completely unintentional and has since been updated. Thanks, James, for bringing that to my attention!

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Planning a Business


In a little over a week, June 6 will mark the two-year anniversary of my opening Google Docs and creating the file that would become the Fireforge Crafted Beer business plan.

It began as Croxbone Brewing Company. I was in Tampa, Florida. If you had told me on that day in 2014 that in two years I would be typing this blog post while on my porch back in Greenville, South Carolina, the company name would now be Fireforge, LLC and we’re still a minimum of six months from opening, I’m not sure if I would have been excited or if I would have stopped before typing the first word in the document.

It’s been an educational, scary, exciting, frustrating and joyful journey. Sometimes you’re better off not knowing everything that will happen along the way before you take that first step.

While I would have loved to have completed our fundraising, found our building and been open 12 months ago, I realize now we wouldn’t have been ready. Everything happens for a reason, and we needed to learn a lot more before we opened. It will vastly increase our chances of success in the long run.

The obstacles and detours also test your passion, determination, commitment and belief in what you’re doing. We will face greater challenges than these once we are up and running, and if it came too easily at the beginning, we would not be hardened in our resolve to make it work no matter what. It would be too easy to quit when things seem hopeless.

The biggest lesson that I’ve learned in this process is that anything worthwhile cannot be done alone. I’m the oldest child in my family, fiercely independent, stubborn and a perfectionist. For most of my life, if I couldn’t do something perfectly by myself, I wouldn’t do it.

Running a business by yourself is not sustainable in any industry. Even though Fireforge has no employees right now, we’ve been blessed to have a great team of professionals that has supported us to get to this point. I’ve had the opportunity to work with and learn from accountants, attorneys, real estate brokers, architects, engineers, city officials, brewers, business owners, designers, programmers, printers, chefs, farmers, musicians, blacksmiths, bankers and event planners.

There are dark days, when I question if it’s worth it, I feel like I don’t know shit about anything, and wonder why I quit my job five months ago.

But it’s been totally worth it. It’s been the most enriching experience of my life, and I couldn’t imagine what I would be doing if it wasn’t this. In the immortal words of John Elway, “There is no Plan B, we’re going with Plan A!”

Thank you to everyone that’s helped us and supported Fireforge. We’ve come so far in two years, and we’re so close. I can’t wait to pour you a pint.


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BTR Collaboration #2: SheaDog Irish Red

SheaDog Irish Red Recipe SheetComing up on Thursday, May 8, we’ll be releasing our Batch #2 brewed at the Brewer’s Tasting Room. In collaboration with our friends Mike Shea and Silvana Capaldi, we brewed an Irish Red in homage to Mike’s Irish heritage.

We couldn’t keep it totally to style and still respect ourselves in the morning, so we added tupelo honey to give it a Florida twist. It’s a clean, malty ale with a dry finish. The honey comes through as a nice accent. It’s at 7.1% ABV, so it’ll pack the punch of Jack Dempsey.

The tapping will take place at 7 pm. We need your support to help us set the house record and kick both kegs that night.

Thursday, May 8
7 pm
Brewer’s Tasting Room (map)

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Cigar City & Intuition collab at Brewer’s Tasting Room

e30742_59159ed26bc64554ac0c5cf896e6870f.png_srz_p_980_1348_75_22_0.50_1.20_0Two of my favorite Florida breweries, Cigar City Brewing and Intuition Ale Works, teamed up over Tampa Bay Beer Week at the Brewer’s Tasting Room.

Joey Redner and Keegan Malone from Cigar City and Ben Davis from Intuition collaborated on this Imperial Rye Porter.

The release event is on Tuesday, May 6 at 7 pm, and you’ll have the opportunity to meet the brewers in addition to drinking the one-of-a-kind creation.

And I know I’m much less famous than those gentlemen, but I’ll be there, too, so come on out and say hi.

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Creative Loafing Spring Hops Beer Festival

Spring HopsOver the years, I’ve been to a lot of beer festivals. Many of them boast, “200+ beers from 85 breweries!” Those are the ones I now avoid.

To me, a beer festival is about two things:

  1. Sampling rare and one-off beers, and/or
  2. Reconnecting with and meeting new people in the beer world

That’s not very easy to do at the big drunkfest. I’ve kept track a few times, and the most beers I’ve been able to sample at a festival is in the upper 20s. I’d rather have 30 new beers at my fingertips than 200 that I’ve already tasted.

The upcoming Creative Loafing Spring Hops festival on April 19 in Ybor Square is right up my alley. It features 11 local breweries, each pouring two beers. 22 beers is definitely enough in a five-hour period, and it promises to provide a more intimate atmosphere than I’d get at the bigger fests.

There’s also an added bonus, pinup girls. You heard me.

As of this writing, there are 11 breweries signed up to pour:

  • Big Storm Brewery
  • Cigar City Brewing
  • Cigar City Cider & Mead
  • Coppertail Brewing Co.
  • Dunedin Brewing
  • Rock Brothers Brewing
  • Saint Somewhere Brewing Co.
  • Southern Brewing and Winemaking
  • Tampa Bay Brew Bus
  • Tampa Bay Brewing Co.
  • Three Palms Brewing

The festival runs from 1 to 5 pm. Tickets are $25 each and include 12 tickets (each ticket is a 3 oz. pour). There is food for purchase and you can buy more sample tickets.

There are also VIP level tickets available for $50, which gets you in an hour early and includes 20 tickets. VIPs also have access to a Creative Loafing lounge with food and entertainment.

For current info, visit the event Facebook page. And if you go, hit up the Twitters at #CLSpringHops and say hi if you see me.

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Brian Cendrowski, Certified Cicerone®

cicerone certificate

What are the primary flavor characteristics that define a Belgian wit?

I blanked.

We’ve all been there. It’s a slow-pitch softball question. I’ve drank a hundred of these. The answer is in my brain and the neurons just can’t hit the target. I stared at the paper for at least 5 minutes before throwing in the towel and turning in my exam.

It came to me about 30 minutes too late. Orange peel and coriander!

I have spent the last 10 years tasting, brewing and writing about beer. So over that time, exactly how much have I learned about beer? There’s one way to find out.

The Cicerone Certification Program is the beer equivalent of a sommelier for wine. It’s one way to validate that you know what you’re talking about when it comes to beer.

I enjoy a challenge and competition, so I’ve long thought about going for the Cicerone Certification. Not so much for external validation, though that couldn’t hurt, but more to prove to myself that I could do it. It’s a rigorous process and costs about $400 by the end, so it’s not just something you knock out on a weekend in between batches of homebrew.

On a whim last March, I decided to take the first step to becoming Certified Cicerone. The first level of certification is the Certified Beer Server. To attain that, you must pass a 60-question multiple choice online exam, which I didn’t find too difficult. I was able to knock that out with the knowledge I had readily in my head at the time.

The next step to achieve level two is a much more intensive, and expensive, effort. It involves an in-person three-hour written exam and an hour-long tasting component.

Last December, there was an exam being administered in Tampa and I had a couple months to study, so I decided to take advantage of the opportunity and go for it.

They provide you with an in depth syllabus to guide your study. There are also courses, recommended reading, beer style flash cards and off-flavor kits you can buy. Fortunately, I had already read several of the books they recommended and had 7 years of brewing experience under my belt, so I felt good in those areas.

The parts that I had to focus on were draft systems, keeping and serving beer, and beer styles. Having never worked in a bar, I found the Draught Beer Quality Manual to be extremely helpful and educational. I even learned a lot that I was able to apply to my home kegerator.

I probably spent 50% of my studying effort on memorizing beer style information. Even though I feel like I had a solid background knowing and understanding most of the beer styles that have been defined, there is a lot of detail to know. From the style’s characteristics and history, to IBU, original gravity and final gravity ranges.

The exam itself is a test of mental stamina. 10 years removed from grad school, it was a challenge to sit and concentrate for three hours. By the time you reach the tasting exam, it’s a welcome reprieve to be able to drink some beer. It’s just too bad that half of the samples are spiked with contaminants.

The tasting exam consists of three flights. The first has a control, for me it was Sam Adams Light. You then have four other samples, three are spiked and one is not. You have to identify what the spiked samples are contaminated with and which is not.

The second flight consists of four samples, and you have to identify the style between two choices. For example, distinguish the difference between an English and an American IPA. or a German Hefeweizen from a Belgian Wit. I thought this flight was pretty easy since the styles given were distinct.

The third flight was the most challenging. Of the four samples presented, you had to determine if the sample was fit for service, and if not, what was wrong with it. You were told what the beer was and whether it came from a bottle or draft. I called one that was fit for service that was not and said another was not when there was nothing wrong with it. Apparently, I don’t like Goose Island 312 Urban Wheat. I thought it was spiked.

While I was preparing for the exam, I did not invest in a tasting kit, figuring I could rely on several years of judging competitions and drinking beer. Apparently, I was mistaken.

Surprisingly, on my first try, I passed the written portion but failed the tasting. Because of the small number of samples compared to the questions on the written exam, there’s less room for error in the tasting portion. I missed a passing score on the tasting portion by one question.

So in a test of my resolve and determination, I had to drive to Orlando on February 8 to retake the tasting exam. At the risk of offending anyone from Orlando, I really don’t like Orlando. It was a tough pill to swallow.

I took my lessons from the first exam and passed the second try with room to spare. The nice thing about the tasting portion is that you review the results immediately after the exam to make sure there were no anomalies with the samples, so I was pretty certain I passed when I left.

Now that I’m a Certified Cicerone, what does it mean? I’m not really sure what will come of it, but I know it will only be positive. If nothing else, I know that I know a lot about beer.

And sometimes, confidence is all you need.

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Cigar City Hunahpu’s Snafu

At Hunahpu's Day, you can drink Russian River Supplication directly from a double magnum.

At Hunahpu’s Day, you can drink Russian River Supplication directly from a double magnum.

In a crisis, be aware of the danger – but recognize the opportunity.
– John F. Kennedy

Cigar City’s Hunahpu’s Day 2014 is a day that will long be remembered in craft beer lore. It was a day when joy turned to frustration and a craft beer magnate admitted defeat.

On Saturday, March 8, Cigar City Brewing held the 5th annual Hunahpu’s Day, a release party and festival for one of the nation’s most sought-after beers, Hunahpu’s Imperial Stout.

Hunahpu is #16 on Beer Advocate’s Top 250 list, and it’s limited availability has created a passionate following and intense demand. On Saturday, demand turned into debacle.

The first four years of Hunahpu’s release event were first-come-first-serve events where people would line up four hours in advance of sales. Last year drew an estimated crowd of about 9,000 people. In an attempt to make the event more manageable and fair, Cigar City made it a ticketed event and allotted 3,500 tickets.

In addition to selling bottles of Hunahpu, Cigar City turned the event into one of the premier beer festivals in the area, featuring over 150 rare beer and special batches from local and national breweries and six area homebrew clubs.


Now THAT is a tap wall.

Since this was the first time they charged admission to the event, you would expect there to be unanticipated logistical problems. However, when the unexpected results in way too many people getting in and not enough of the prized beer to go around, you might need to call out the National Guard.

I had the opportunity to volunteer at the event, so I was there an hour before the festival began. I was pouring beer at the Cigar City tap trailer for a couple hours.

I received my first inkling that things were not right when Nicole and I were asked to go up to the front gate around 1 pm to help get people into the festival.

It was pretty chaotic when we arrived at the front. The line of people went down the street and around the corner beyond where I could see. The volunteers quickly got organized help speed the process of putting wrist bands on the people coming in.

The people coming in were telling tales of being in line for over two hours. Most of them were in good spirits, knowing they were about to enter into a beer oasis.

The second inkling that things were not right was when my volunteer shift ended at 2:00. In the hour that I went from pouring to the front, the festival went from a fun, free pouring good time to a drunken grid-lock. It whole vibe shifted on a dime in less than an hour.

I decided to get in line for my free volunteer bottle of Hunahpu around 3:00. But the “lines” were not moving. The parking lot in front of the packaging warehouse where they were selling the bottles was just that, a parking lot of humanity.

It was at that point I decided to forsake my free bottle, and it was time to go home. The lines for beer and food were too long, it was nearly impossible to get from one point to another. I retired to go home to a relaxing steak dinner in my back yard with a phenomenal bottle of wine.

A perfect ending to an all-around great day, minus that I didn’t come home with any Hunahpu.

It wasn’t until Sunday morning that I read about the fiasco that the day turned into. Somehow, they ran out of Hunahpu bottles to sell. You can imagine the outrage.

Cigar City did the right thing by acting swiftly to take responsibility and to make amends with the festival goers:

“So, today did not go as expected. We realize that there were a lot of issues with duplicate tickets, way too long waits in lines, and all of that. We can promise 100% that we are going to make it right, whether it be refund, or whether we brew a batch of beer that we will bottle and make completely free to all attendees that had issues today. We’re completely sorry for all issues that happened today. It really sucked. We completely understand how much it sucked and hate how much it sucked. We don’t want it to suck ever again. We will do what we can to make it right.”

They decided to refund every person that bought a ticket through Eventbrite, and they opened up their tap room on Sunday for free beer the entire day.

In the week since the festival, many theories have come out as to what happened. I won’t dwell on speculation, but I do know that both Cigar City and many other individuals share responsibility as to what went down.

In my experience as a volunteer, Cigar City was not well organized and did not coach up their people very well. In particular, this was evident at the front gate, where all the issues stemmed.

While Cigar City may not be festival experts, I would have expected that their leadership had been to enough festivals, and spoken to enough other people that have put them on, that they would have learned what works and what doesn’t.

If nothing else, Cigar City’s faith in the craft beer faithful paved the way for the main culpri, duplicate tickets. Somewhere between several hundred and several thousand people acquired copied ticket printouts. The volunteers scanning tickets at the gate weren’t prepared for the onslaught of hundreds of cheaters who scammed their way in. Once those flood gates opened, it was all over.

And while Cigar City may not have been prepared, that does not excuse people who took advantage using duplicate tickets or hopping fences. That greed and self-centeredness ruined the day for thousands, cost a beloved local business as much as $200,000, and destroyed a wonderful beer tradition. Joey Redner, owner of Cigar City, quickly decided to end Hunahpu’s Day and put the beer into distribution.

hunahpu bottleIt’s my hope that Joey and Cigar City will take some time to distance themselves once this has all blown over, and will reconsider Hunahpu’s Day for next year. It was a painful learning experience, but provides an opportunity to come back with a vengeance, stronger than ever, and to show the beer world that they won’t be defeated.

It’s often when companies are at their lowest that the opportunity arises to do great things. Imagine the storylines when Hunahpu’s Day is a great success next year. An already loyal fan base will go to war for Cigar City.

When customers are pissed off and furious, if you make amends and then go above and beyond, you create a loyal bond for life. Those people will fight for you, because they know you care about them.

If you are interested in seeing Hunahpu’s Day come back next year, I would recommend liking the Save Hunahpu’s Day Facebook page. I know I’m willing to go back next year.

Let’s bring back the tradition!

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A Vendetta Upon the Beer World

brian and nicole

Brian and Nicole unleash their Vendetta

It was a simple step. A chinchilla-soft launch. Barely a ripple in the Matrix.

But the wheels are turning.

Thursday night at the Brewer’s Tasting Room in St. Petersburg, FL,  the public had its first opportunity to drink a beer that I made. It was the launch party for Vendetta Blood Orange Wit.

This dramatic tale of life, death and citrus began well before brew day. When presented with the opportunity to brew a pilot batch on BTR’s 1-bbl system, my mind raced through eight years worth of recipes and ideas. You only get one shot at your first beer.

After consulting my culinary consigliere, Nicole, we settled on a long-forgotten recipe we brewed once in January 2011, a blood orange wit. The original inspiration for this beer came about as Nicole wanted to brew a series of beers that featured ingredients that were grown in the various European countries of our heritage.

The first beer in this series was a “Sicilian” recipe, a nod to my great grandparents. After a few minutes on the Google machine, Nicole found a few ingredients that are commonly grown in Sicily that were a fit: chamomile, coriander (seed of a cilantro plant) and blood orange. Hmmm, sounds like a great wheat beer!

This combination seemed a perfect fit for our debut. It’s a refreshing wheat beer, perfect as the Florida spring starts to ramp up in late February, and blood oranges are in season. Done and done!

The Beer

Just prior to brew day, we zested and juiced a dozen blood oranges and crushed five ounces of coriander seeds to go in 30 gallons of beer. Blood oranges are very pulpy and didn’t yield much juice. Next time I make this recipe, I’m going to add more juice to give the beer some reddish color.

We brewed the beer on Sunday, February 9. It was a gorgeous day and everything went very smoothly. It took about six hours from start to clean-up. The beer came in at 1.048 original gravity and we made a huge yeast starter, so we decided that giving it three weeks would be plenty of time to ferment and get ready for a release on February 27, just before Tampa Bay Beer Week.

Plenty of time, right? Well, maybe not so much.

The following Tuesday I went by BTR to check the gravity. It was sitting at 1.024. Uh oh.

My plan was to let it ferment for a week to 10 days, add the citrus and spices to sit for five days, then keg and condition for four. With the beer just over half way through fermenting, my window was suddenly closing rapidly.

We took evasive maneuvers and moved the fermenter out of the fermentation chamber, where it was sitting at about 65 degrees, and moved it into the outer hallway where it could hang out in the low 70s. We also rocked the fermenter like a hurricane to wake the yeast up a bit.

I came back to BTR that Friday night to check on the beer. Three days later, it was now at 1.020. Still too high, but it was now or never. I gave the yeast my best motivational speech, dropped in the zest, coriander and chamomile flowers, and closed it up.

A Belgian Wit should finish pretty dry, anywhere from 1.008 to 1.012. The goal is to make a clean, drinkable, refreshing beer. Belgian wits have enough perceived sweetness from the fruity esters of the yeast and the added citrus and spices. If the final gravity is too high, then it will be too thick and cloying, and it won’t be nearly as refreshing.

So there was a long way to go from 1.020 on Friday down to where it needed to be by the time it had to be keggd. Sunday afternoon, I went by again to see if the beer would be serviceable. Lo and behold, the yeast made a valiant push and got down to 1.012! Way to go, yeast!

I moved the fermenter to the cold refrigerator to crash cool it for a day before kegging, and all systems were go.

The Release

My name in lights!

My name in lights!

Nicole and I went out to BTR on Wednesday night before the release to take a final taste of the beer and check the conditioning. When we tried a sample from the keg, it was exactly what we hoped for.

It was citrusy and aromatic, juicy but finished clean. You could taste all the elements individually: the blood orange, coriander and chamomile, but no single one dominated. It was eminently drinkable.

Despite the great initial tasting from the night before, when I woke up Thursday morning I started to get a little nervous, and the usual doubts started to creep in. Is everyone going to like it? What if no one shows up? Will people regret paying money for it?

I knew that the beer turned out well and that it was a very drinkable and accessible style, so I decided to let the night unfold and the beer will take care of itself. It’s the risk you take when you put yourself out there in the public realm. You have to be ok with the feedback, positive and negative.

tap wallWhen Nicole and I arrived at the Brewer’s Tasting Room at 6:30, there was already a crowd from a law firm that was having a happy hour there. Many in the party were already drinking the Vendetta. It was a proud moment.

The night reminded me of my wedding reception. It was a steady stream of guests and well-wishers. I barely had time to refill my glass and post a photo on Instagram! Nicole and I made our way around the room like emissaries at a United Nations summit.

I received some great feedback from the servers and bartenders that people were speaking very highly of the beer. I was really appreciative of all the support that I received from our guests and random people alike.

I had several people tell me who were not “beer people” tell me that they really enjoyed it. The best comment was from a friend, who will remain nameless, who said, “I would drink one of these over a Budweiser.” You have to trust me that that was a compliment!

My favorite moment from the evening was when someone walked out with two growlers of Vendetta to take home. Forget bottle shares at homebrew club meetings or scores in beer competitions, the ultimate affirmation of a beer is when someone will pay with their own money to take your beer home with them after they’ve already tried a pint.

On Thursday night, I didn’t make any money. There was no big speech or fanfare. I got to see my beer on a tap wall with the likes of Cigar City, Founders, Great Divide and Rogue. And I felt like I belonged.


I won!

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Quick Reference Guide to Tampa Bay Beer Week 2014

tbbw logo

Tampa Bay Beer Week is upon us! In fact, it was upon me in full force yesterday at the Brewer’s Ball. And I am still feeling its weight!

As we get into the week, are you feeling overwhelmed at all the events and choices? Too much beer, not enough blood to hold it?

I have studied the event list like it was a final exam in college, and I have taken the pulse of the beer community. I have boiled down the multitude of events into a couple to choose from each day. It’s very likely you will find me at one of these throughout the week.

In particular, I’ll be pouring one of my beers with Special Hoperations on Thursday night at Florida Avenue Brewing. It’s the club’s annual TBBW party, and I’ll have my “Maizen” on tap. Come out to try it and hear how I created a new beer style.





  • Special Hoperations TBBW Party: Florida Avenue Brewing. 8 kegs on tap from Special Hoperations homebrewers, including my Maizen.
  • There’s nowhere else you should go.



  • Hunahpu’s Day: It’s sold out, so if you’re going to this, you already know. If you’re not, check out these other events.
  • Gasparilla Music Festival: Flaming Lips and RJD2 headline, accompanied by local craft beer and restaurants providing food
  • Dunedin Craft Beer Fest


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The Commercial Debut of Vendetta Blood Orange Wit

The Brew Crew: Nicole Cendrowski, Brian Cendrowski, Mike Thompson (our sherpa), Yeast

The Brew Crew: Nicole Cendrowski, Brian Cendrowski, Mike Thompson (our sherpa), Yeast

It’s the day you’ve all been waiting for. After eight years of giving my beer away for free, you’re finally going to have the opportunity to pay money for it! On February 27, my first commercially available beer will debut at The Brewer’s Tasting Room (BTR) in St. Petersburg.

Brewing is glamorous work!

Brewing is glamorous work!

This past Sunday I brewed the Vendetta Blood Orange Wit. It’s a Belgian wit with blood orange zest and juice, coriander and chamomile added after fermentation. Vendetta pays homage to my Sicilian roots with blood oranges and chamomile, which are commonly grown on the island and throughout the Mediterranean.

Brew day went exceptionally well. BTR has a 1-bbl brewing system that features three steam-heated kettles, pumps, an electronic control board, the whole deal. It’s an easy-to-understand miniature version of the systems that the big boys use and is great for pilot batches and learning how to brew away from home.

I’m honored to be one of the first handful of brewers in BTR’s new program that will allow homebrewers and pros from other breweries to brew pilot batches on its system, then have the beer for sale on the tap wall at the tasting room.

While guest brewers won’t receive any revenue from the sale of the beer, it’s a great opportunity to learn on a small commercial system and get free exposure in the market. It’s the only way to get truly honest feedback about your beer: Will people pay money for it?

I would like to invite you to the release party on the 27th. And bring a friend or 12! Stay tuned for more details, and in the mean time, save the date!

Visit the event page on Facebook.

Vendetta Release Party
The Brewer’s Tasting Room
11270 4th St N, St. Petersburg, FL 33716 (map)
February 27, 2014
7 pm

The Vendetta awaits you!

The Vendetta awaits you!

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