Bringing BottleTree to the World

Last Monday I had the privilege of being a part of bringing a new beer into the world. It was the first bottling run for the pilot batch of BottleTree Blonde. BottleTree, based out of Tryon, NC, is the culmination of the dream of engineer turned homebrewer turned commercial beer maker, Fred Block.

Fred Block holding a couple of his babies.

The pilot beer is a belgian-style blonde ale which I think it’s going to make a big splash once it hits the market. It’s crystal-clear golden yellow with a light body, slight sweetness and a dry finish. It also has a perceptibly tart twist at the end.

Fred’s aim with this beer was to make it a refreshing, accessible gateway beer for people who typically don’t drink craft beer, but with enough complexity that will satisfy the beer geek. However, this isn’t a “light” beer in the traditional sense. It’s 6% ABV, but you’d never know it by how light and crisp it is.

I give it my stamp of approval. I think it would make an excellent summer session beer.

The Dream of BottleTree

Fred’s story in creating BottleTree is one of those down-home, American business stories that ought to inspire any aspiring homebrewer or entrepreneur.

Around 8 years ago, Fred discovered homebrewing while researching thermodynamics for his professional engineering exam. He found some info on the thermodynamic aspects of brewing and was instantly hooked on the process. He started reading everything he could find on brewing for more than four hours a day after work nearly every day.

Being an engineer, he started building process maps, high level at first, then drilling down and expanding each piece into more and more detail. And believe me, I’ve seen his homebrew system, he’s done his homework.

Almost immediately, Fred knew he wanted to go commercial. He started planning and after more than 600 hours of research over eight years, he finally caught the break he was looking for.

Fred happened to run into Tom and Bill Davis, the owners of Thomas Creek in Greenville, SC, at an Octoberfest celebration in the fall of 2009. After telling the Davis’s his plans for BottleTree, they were interested in working with him to brew the beer. Seven months later the pilot batch rolled off the bottling line.

Now, don’t let my terse description give the impression it’s been an easy process. Fred has had to deal with a lot of rejection and doubters along the way.

Rejected by banks, Fred has risked his personal life savings to make this happen. Rejected by other breweries, he had no idea how his beer would be brewed until his chance meeting with Thomas Creek. It sounds cliche, but through it all he never doubted himself and never gave up on his dream.

Fred has sent most of the 32-case pilot batch out to 18 distributors in seven Southeastern states looking to see who wants a piece of the action. Early signs look good, as distributors who have heard about what Fred is doing have actually been calling him, which is remarkable for a start-up venture.

Fred describes BottleTree’s philosophy as creating unique beers that most people would enjoy. Once the Blonde kicks in the doors, Fred said his next style will likely be an American Pale with fresh ginger root. That was his first award winning homebrew, and it’s only appropriate that it be the next beer in the BottleTree lineup.

There’s a long road ahead, but I want to congratulate Fred on achieving this milestone. I hope he’s able to take a moment to pause and soak it all in. It’s one hell of an accomplishment to get to this point, and I’m looking forward to buying my first six-pack.

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Greenville Beer Week

This past week could have been classified as Greenville’s Unofficial Beer Week. It was anchored by Saturday’s Top of the Hops Festival, Greenville’s first major beer festival. Barley’s Tap Room and Thomas Creek Brewery, Greenville’s craft beer standard bearers, were the presenting sponsors, and they did not take that responsibility lightly. They picked it up and combined to throw one hell of a week-long party.

Let’s take a sentimental journey, though I will admit after four days of going out (I took Wednesday off for my own personal safety) the journey is slightly hazy.

Tuesday: The Gubna Comes To Town

On Tuesday night, Adam Mundy from Oskar Blues was on hand at Barley’s to unleash the Gubna Imperial IPA on our town. Not only did Adam bring Gubna thunda’ on draft, he also had it on cask.

The Gubna is a single-hopped Imperial IPA, using only summit hops. I’ve never used summit in my own homebrew recipes, so I wasn’t sure what to expect. Let’s just say it was strongly reminiscent of a friendly herb. A kind bud, if you will. I’m sure that choice was not accidental.

I started off with the cask selection, which was aromatic, smooth and delicious. However, the finished product on draft was even more so. It was awesome. The aroma came up and punched me in the nose. The carbonation bubbles proceeded to make the beer dance on my tongue. I believe it was doing the tango.

Wednesday: Foothills Pre-Fest Party

As I mentioned earlier, I was MIA on Wednesday for my own personal well-being. Knowing what lie in store Thursday, Friday and Saturday, I felt I needed to choose my battles, and it’s nothing against Foothills, but I needed to rest.

However, looking at the lineup of beer Foothills brought to Barley’s that night, I’m having more regrets than when I decided not to go see Stone Temple Pilots on the Purple tour in 1995. Sexual Chocolate, Vanilla Bean Barrel-Aged Peoples’ Porter, and a honey-primed firkin of Cascade, Centennial, and Simcoe dry-hopped Hoppyum IPA.

Excuse me while I grab a tissue. The tears are starting to well up.

Thursday: Up the Creek, I would like you to meet Randall

Thomas Creek joined the fray at Barley’s on Thursday night, and they brought out the big guns. And I mean big. Up the Creek is a 12.5% ABV extreme IPA. Run that sommbitch through a Randall of fresh hops and holy crap.

It’s such a big beer at 12.5% with a ton of body and a bajillion IBUs that when you add that fresh hop aroma and flavor from the Randall it takes it to another plane of being. Thomas Creek also brought out the Randall at the World Beer Fest in Columbia and Brewvival Festival in Charleston, and it was regarded as a top 5 beer by many of the people I talked to. I’m not crazy and it ain’t no joke.

Friday: Beer and BBQ at the Brewer’s Reception

The scene shifted to Thomas Creek’s brewery on Friday, as they hosted the pre-festival brewer’s reception. Known for their Southern hospitality, Thomas Creek knows how to throw a party. Then again, a brewery full of beer, homemade barbecue, and live music is a guaranteed recipe for success.

Aside from being a veteran brewmaster, Tom Davis is apparently a barbecue savant as well. He was out at the brewery at 7 am to start smoking a mountain of pork butts. I’m not sure what he did to make that pork so succulent, but it’s probably illegal.

What should be illegal is his homemade hot sauce. I thought the warning on the label of the “Devil’s Pecker” bottle was just hype, and I paid dearly. I paid most of the bill the next day, but believe me, it has been paid in full.

The highlight of the dinner for me, though, were the brats. They were boiled in Deep Water Dopplebock before being thrown on the grill. They may have been the best brats I’ve ever had. No more pre-boil in PBR, I’ve found my new secret to success.

Saturday: Top of the Hops

After a whirlwind week of events and beer, it finally came down to showtime. Top of the Hops is the first major beer festival to spring up in Greenville. Since I’d like to see more cool beer events here, I had my fingers crossed that my fellow Greenvillians would turn out en masse to support this festival. I believe they came through.

The event was primarily indoors at the Bi-Lo Center, a 16,000 seat venue in downtown Greenville. Indoor beer festivals always make me nervous that they’ll feel like a trade show. However, Top of the Hops kept the cement floor, had plenty of floor space, and had cornhole and ping pong that kept it from feeling too sterile.

Jake and I discuss the finer points of cornhole. I proceeded to lose 21-15.

At the festival I presented the Homebrewing 101 session at Brew University, and I have to admit I was a little nervous going in. While I’m no expert homebrewer, I know enough to fool beginners, so I knew I’d be ok. However, it was more challenging than I thought it would be to present three years of knowledge in 20 minutes, all the while under the pressure of knowing all these people had lots of beer left to drink.

Luckily, I had beer to share at the end: a Belgian Golden Strong Ale that Nicole and I brewed, along with Katie Barnes’ (from Thomas Creek) first-ever homebrew, a chocolate stout. (I will readily admit, her first brew was much better than my first red ale.)

Everyone told me I did a good job, but you can never trust your friends. I did have a few people come up to me afterward to chat, and I even had several people from my seminar pull me aside throughout the rest of the festival to ask questions, so I must not have been that much of a bumbling idiot.

I had the crowd mesmerized.

The second seminar was given by Tom Davis, brewmaster from Thomas Creek, on the craft beer industry. Tom’s talk was insightful, and I especially enjoyed his answer to how Thomas Creek has evolved over the past 12 years of operations, from starting out as “essentially a large homebrewing operation” to a brewery that measures and accounts for everything, including oxygen levels in their bottles, a consistent temperature throughout the mash, and invaluable knowledge and experience in yeast wrangling. All those factors have allowed Thomas Creek to produce a better, more consistent product. I couldn’t agree more.

John Bice from Whole Foods hit clean-up at the Brew University with a food and beer pairing. Not only was his knowledge of food and beer impressive, he was amazingly articulate at the three-hour mark of a beer festival. I found out his secret: coffee. I knew he had to be cheating.

His pairings were delicious:

  • Thomas Creek Class Five IPA with fresh goat cheese from Split Creek in Anderson, SC
  • Thomas Creek Appalachian Amber Ale with Seaside cheddar and Applegate Farms Genoa salami
  • Thomas Creek Dopplebock with Unikaas Reserve Dutch gouda and Kallari chocolate

The rest of the festival was well-done. Logistically, there was plenty of space, good traffic flow, plenty of water, and obviously lots of bathrooms. The only critique was that a few of the vendors were separated outside, which was both good and bad. Bad that they were separate and it was crowded out there on a nice April day, but good that there was at least an outdoor option for those that wanted to see sunshine.

I didn’t go back down to the floor once I presented my seminar at 3:00. I wanted to catch the other presentations on the upper level, and I had been blessed with access to the VIP lounge, so I was able to find some rare and interesting beers in there. The most interesting was Billy’s Chilies from Twisted Pines. It had a nice chili aroma and balanced flavor with a little spicy kick at the end. Chili beers are hard to do, but I thought this one pulled it off.

To wrap up my review of the festival, I have to tell one final story. I feel this one about sums it up.

It’s about 6:00, and Nicole, myself, and our friend Adam are standing near the little alcove that served as the location of the Brew University. I go behind the podium to grab my cooler, and I see three Thomas Creek buckets are still there with a good number of beers left in each.

There was a couple sitting in the chairs toward the back, and something possessed me to let the guy know he could come grab a beer or two. (You know, trying to spread the love.)

So they come up to the stage to browse the wares, and I head back to the concourse with my cooler. We notice the guy has started stuffing beer bottles into his cargo shorts. Nicole goes to take a picture of them and then comes back.

About a minute later, we notice the two of them walk out of the University and down the concourse carrying one of the Thomas Creek tubs. After I snapped out of my disbelief at what I was witnessing, I ran down to let the guy know I didn’t mean he could take all the beer and a tub.

I kid you not, his response was, “Oh, you mean I can’t have the tub? Well, I’ll give you $10 for it.” After informing him it was not mine to sell, he and his girlfriend decided to peacefully return it to the stage, where I noticed they had taken all the beer in the other two coolers and piled it into the one they tried to walk off with, probably 50 beers in all. Oh, and he did manage to snag one bottle for the road.

Ah, beer festivals…

Saturday Night: The Cherry on Top of the Hops

After all that, there was still more beer deliciousness to be had. Barley’s offered four casks at their post-festival party:

  • Terrapin Brown Ale aged in a Pinot Noir barrel
  • Highland Gaelic Ale dry hopped with Willamette
  • Coast Hop Art IPA aged on oak
  • Thomas Creek Dopplebock with vanilla cream and cocoa nibs

You might wonder how I’m still alive after a beer festival and these casks. Somehow, moderation ruled the day and Nicole and I split a flight of the cask beers.

The oak-aged Hop Art was delicious and right on, much better than my feeble attempt at a homebrewed oak-aged IPA last summer. Terrapin’s brown ale on pinot noir was a lot tastier than I expected. It had an intriguing spice flavor, reminiscent of cocoa and clove.

(I’m sure the Highland cask was good, but I had it third after the Terrapin and Coast, and it was underwhelming. I’m sure it was a fine beer, but it just didn’t hold up after the first two.)

The Thomas Creek Dopplebock cask was like drinking dark chocolate cake with vanilla icing. It was close to sending me into a diabetic shock, but it was worth it. Dessert in a glass.

It was the perfect way to end a great week of beer in Greenville. I hope this opens the flood gates and we have many more like it. Not that my body could handle it.

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trailer loading fail

This showed up in the morning delivery at the brewery Thursday morning.

Now, I own a pickup truck. There have been a couple times over the years that I’ve said to myself when loading it up with furniture or other stuff, “Oh, don’t worry, it’ll be fine,” only to have something shift or slide and it gets bent or dented. My mistake, I learn and am more careful next time.

But these are giant palates of bottles. The fine folks who loaded the trailer didn’t use airbags to cushion the space between the palates and walls of the trailer. If the driver needed to swerve out of the way, or say, make a left-hand turn, then this would happen.

(Actually, they did use three, one at the front of the trailer for the first row of palates and two against the trailer door at the back. Why they didn’t use more is unknown. Nothing like making a $1,300 mistake to save $100 on airbags.)

We lost four palates of bottles and three hours of my life shoveling them out of the trailer. The inner workings of a brewery…

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I’m teaching the Hombrewing 101 seminar at the Top of the Hops Festival

I’m sure most of you from Greenville have heard by now, but on April 10, the Top of the Hops Festival is coming to the Bi-Lo Center from 2-6 pm. This is the first major beer festival to be held in Greenville in, well, ever to my knowledge.

The festival is co-headlined by Thomas Creek and Barley’s Tap Room, so you know it’s going to be bomb, as the youngsters might say. It’s even more bomb because I’m going to be teaching one of the educational seminars, Homebrewing 101.

If you haven’t bought your tickets yet, or if you’re on the fence if you want to go, you should come out for no other reason than to lob some slow-pitch softball questions so that I can knock them out of the park and look really smart.

However, I know you don’t go to a beer festival for the education. It’s about the beer, and there will be plenty of it. There will be more than 120 beers from 55 breweries. The brewery list is impressive, so there will be a lot of good beers to be had.

The cost is $35 for regular tickets and $60 for VIP. Please do come out and support this festival if you can make it. We’ll only get more cool beer events in Greenville if we show people that we’re willing to support it. A dollar is the most powerful vote you can cast.

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the Brick Store Pub

I had the opportunity to go to the Brew Your Cask Off Festival at the Sweetwater Brewery in Atlanta this weekend. It was an awesome time, there were some great casks, and there were some, well, not so awesome casks. I’m planning on writing more about the festival for HopPress on Thursday.

One of the highlights of my weekend in Atlanta was having lunch at the Brick Store Pub in Decatur on Sunday. The Brick Store is one of the most renown beer bars in the Southeast, if not the country. It’s been on my list of places to go for at least three years, but I’ve never had the chance to make it. Since I was on a beer mission this weekend, it seemed like the appropriate time to swing by.

Meeting our friends and fellow Brewtopians Bobby and Shelly C, Nicole and I arrived around 12:15 pm. In a strange quirk of Georgia law, they could not actually serve our beer until 12:30. So we put our beer orders in the queue and patiently sipped  on our water for 15 minutes while perusing the menu.

Being a lover of draught beer and in the mood for a sour, I decided to start with an Echt Kriekenbier, a Flanders Red. It was tart with cherry fruit, a slight funk and a creamy body. It went exceptionally well with our baked brie with apples and cucumber appetizer.

The lineup of our first beers. In true beer bar fashion, each beer was served in its own special glass.

The Brick Store boasts of having 17 draught and 75 bottle selections in their downstairs bar. They also have an upstairs Belgian bar, which has an additional 7 taps and 120 bottles. While 24 taps isn’t going to break any records, the Brick Store focuses on quality over quantity.

For instance, Bobby C heard a rumor they had Founders Kentucky Breakfast Stout. Fortune shined upon us, for the rumour was true. What an amazing blend of bourbon, coffee and chocolate. Holy crap it was good. If we didn’t have to drive back to Greenville later that day, I would have allowed that 10% ABV beer launch me into orbit.

The food menu was almost as good as the beer menu. It’s not typical American bar fare. I almost fell out of my chair when I saw they had pierogi primavera. Pierogi are Slavic-Midwestern delicacy, potato and cheese dumplings. You just don’t see pierogi down South too often, so I had to get it.

Nicole chose the Shepherd’s Daughter’s Pie, which consisted of ground lamb, beef and pork, barley wine ketchup, fennel, scalloped potatoes, gruyere sauce, mesclun greens with lemon vinaigrette. Both dishes were delicious, but I have to give the edge to my pierogi.

The view from upstairs looking down at the main dining room.

The Brick Store is not that large, but it’s comfortable and has a lot of intricate detail and ambiance. On the downside, I can imagine that cozy atmosphere would get crowded at peak times.

The Belgian bar upstairs is bad-assed. They have a lot of exposed brick and no windows to the outside, so even though it’s upstairs, it has the feeling of a basement or cellar.

Behind the upstairs Belgian bar

If I lived in the area, I’d probably be at the Brick Store every night and I’d probably be broke. Broke, but happy…

Now that’s a doorknob.
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hitting up the Sweetwater Brew Your Cask Off festival

This weekend is going to be bittersweet for me. I was supposed to run the ING Georgia Marathon, but a little over two weeks ago, I had a pretty painful experience with my knee on my final long run, a 20 miler I ran on the West Ashley Greenway in Charleston. I fought through that run, but haven’t been able to do more than 2 or 3 miles since then.

So, I’m taking the side of caution and I won’t push myself to run the race this weekend. Despite weeks of training and some very exhausting long runs, I want to make sure I can run for the next 20 years.

On the bright side, I can now turn my focus onto beer. (Talk about a shift in extremes, I go from running a marathon to drinking beer.) It just so happens that the Sweetwater Brew Your Cask Off festival is this weekend in Atlanta, and now I’ll be able to go!

This is a very unique event, at least for me. Sweetwater Brewing out of Atlanta created a few base recipes from which 75 invited guest brewers have taken and made their own casks. This is my first cask ale festival, and I love cask beer. I could not be more excited.

I’ll be sure to keep you posted on the experience, and if you’re in the area, be sure to attend. It’s bound to be fun and delicious.

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Budweiser – The Natural Drink of America

Courtesy of my friend Tony, this ad appeared in the Richmond Times-Dispatch on September 4, 1908.

Amazing how advertising has changed in 100 years. They used to sell beer as if it were a medicinal tonic:

“In every glass is health, and what is health but efficiency and power… The little alcohol in it promotes cheerfulness of mind – which is the best of all medicines. The Lupulin in the hops soothes the nerves and acts as a digestive tonic; while the juice of the barley contains a high percentage of substantial nutriment.”

I also enjoy how they used a deceased Alexander Hamilton to promote their beer. “He believed in protecting the brewing industry, and drank good beer all of his days.”

I want that quote to appear on my tombstone.

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additional Brewvival thoughts & Grady Hull from New Belgium

The Charleston Brewvival festival was last weekend, and let me tell you, it was something like a phenomenon. As a beer geek, I was totally in heaven. I tried around 25 new beers that I’ve never had before, at least in the forms they were presented.

I wrote a more complete description of the festival on HopPress today, so you can check that out to get a good idea of my thoughts on the event if you’d like.

The Thomas Creek Crew

One thing I didn’t talk about on HopPress that I wish I had mentioned, and perhaps this is a good topic for debate, is that Brewvival actually paid breweries for their beer. Most beer festivals require the breweries donate their beer. That’s a primary reason why Brewvival was able to get these breweries to bring out their best.

It’s also one reason why the tickets were $50 and did not include food. It’s a steep ticket for these parts, but in my opinion it’s worthwhile. Even the other really good festivals in the region like Brewgrass and Hickory Hops, which have great local and regional representation, don’t pull in this caliber of beer from around the country.

I’m glad to see the festival was well-attended and supported. If $50 is steep for you, you’ve been given sufficient notice. Save up for next year. It’s worth it.

As an added bonus, I was able to video Grady Hull, Assistant Brewmaster at New Belgium, talking about how they make Love and La Folie. Unless you are also a homebrewer and/or beer geek, this will probably bore you to death. I found it fascinating.

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an evening with Greg Koch from Stone

Those evens always crack me up. Usually, when I see “An Evening With…” it conjures to mind visions of people sitting around a dark room trying hard not to doze off while someone is reading poetry or playing acoustic ballads. I’d rather watch Grey’s Anatomy than spend an “evening” with someone.

Well, Tuesday night did not fall into that category. Not when you combine a 3-year-old barleywine and one of the world’s biggest craft beer advocates. Barley’s Tap Room in Greenville hosted Greg Koch, the CEO and co-founder of Stone Brewing Co. along with three vintages of Stone’s Old Guardian Barleywine.

Me, Greg Koch and Evan enthusiastically enjoying the Stone Old Guardian vertical tasting

South Carolina is what one might call an “emerging” craft beer market. While awareness is growing, and more and more new beers are showing up in our stores, it’s evident we’re not all the way there when you have a conversation with someone that’s never heard of Great Divide, Stone or Victory.

Since we’re a bit behind the times, South Carolina isn’t a high priority on the beer circuit for many beerlebrities. It’s the same with music. We have to go to Asheville, Charlotte or Atlanta to see good bands. That’s why it was so cool to have Greg from Stone swing by Greenville on his way to the Brewvival Festival in Charleston on Saturday.

Greg is one of the foremost figures on the front lines of craft beer advocacy. He runs one of the most well-respected and cutting-edge breweries on the planet, is on the Board of Directors of the Brewer’s Association, was a key character in the Beer Wars documentary, and was the creative force behind the epical “I Am A Craft Brewer” video. (I feel like I’m introducing him as the commencement speaker for a college graduation ceremony.)

If you have not seen that video, watch it now. I’m not kidding. Do it. I’ll be here when you get back…

Contrary to Stone’s arrogant image**, Greg was anything but. He was inviting, fun and his passion for beer was prominently evident in the rousing speech he gave to kick off the Old Guardian vertical tasting. If you want to read more about the beer, check out my post on HopPress. It was delicious, and it’s amazing to see how the character of the beer changes over time. A rare treat, indeed.

** In the description for the Arrogant Bastard Ale, they boldly proclaim “you probably won’t like it.” Pure marketing genius. If you want someone to buy something, tell them they can’t have it.

If we’re going to continue putting South Carolina on the craft beer map, we need to get more people like Greg in here. It’s not that we don’t have knowledgeable and passionate people from our own state, but the more we can be involved in the national scene, the better.

Craft beer truly is a global community, and it’s about time we got plugged into it.

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Charleston Brewvival one week warning

I’m getting super excited about the Charleston Brewvival Beer Fest coming up next weekend, February 27. Yes, I’m a little biased because I love Charleston and I know the guys from Charleston Beer Exchange and Coast Brewing, but see if this will sway you:

  • Avery Brewing Moloch and Meph Addict
  • Bell’s Expedition Stout on cask and Batch 9000
  • Coast Barrel-Aged Blackbeerd
  • Foothills Sexual Chocolate
  • The Bruery Oude Tart and Saison De Lente
  • Thomas Creek Up The Creek Extreme IPA run through a hop randalizer
  • Highland Smoked Porter and Auld Asheville Vintage Ale
  • Weyerbacher Heresy and Insanity
  • Brooklyn 2007 Monster Ale
  • New Belgium NBB Love (unblended sour never seen east of the Mississippi)
  • Rogue John John Dead Guy Whiskey Barrel Ale
  • Stone 2008 Bourbon Barrel IRS

Sick lineup, just sick. Along with that array of beer, it will be an assembly of some of the greatest beer minds in the country:

  • Greg Koch from Stone
  • Patrick Rue from The Breury
  • Oscar Wong from Highland
  • John Cochran from Terrapin
  • Grady Hull from New Belgium
  • David Merritt from Coast

I’m not going to claim that this festival is for everyone, but if you don’t go you might regret it for the rest of your life, like me not going to see Stone Temple Pilots in 1994. Don’t take that chance. Buy your tickets and I’ll see you there.

Greg Koch From Stone at Barley’s Tuesday in Greenville

To get warmed up for Brewvival, Greg Koch from Stone will be at Barley’s on Tuesday to present a vertical tasting of Stone Old Guardian Barleywine. He’ll have vintages from 2007, 2009 and 2010.

If you’ve never experienced a vertical tasting, it’s really cool to taste and smell the differences in the beer as it matures. It’s a very unique opportunity, not to mention the fact that Greg is one of the biggest beerlebrities in the country.

You don’t want to miss this one either, especially if you can’t get to Charleston for Brewvival.

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